MUMBAI: Real Global Broadcasting Pvt. Ltd. (RGB), a 50:50 joint venture between Alva Brothers Entertainment and Turner International, unveiled Real, its new Hindi entertainment television channel. The channel will go on air in March 2009.
Real has been tailor-made for the ‘Neo Indians’, who are urban oriented, ambitious and outward looking. Announcing the launch of Real, Alva Brothers Entertainment chairman Nikhil Alva said, "Our long, insightful experience and success in developing content for the Indian Viewer provides us an ideal springboard to embark on this venture. Along with Turner, which brings to Real, global best practices in broadcast businesses; we are building a platform for distinctive brands and contemporary content. Together we hope to provide a distinct GEC channel which will be dramatically differentiated, yet relevant and aspiring to Indian viewers"
Having established many successful brands in India in the last 18 years, Real marks Turner International’s entry into the Hindi entertainment space in India.
Turner Broadcasting System Asia Pacific Inc. president Steve Marcopoto said, "Turner International is very excited about Real and Turner’s entry in the Hindi GEC genre. Given the market’s strong growth, extremely young population, penchant for media consumption and improving distribution delivery systems, India is one of our biggest growth opportunities. Having established many successful Turner brands and ventures in the last 18 years, including our production partnership with Miditech, we’re now excited to take our next step with Alva Brothers Entertainment with the launch of Real."
Alva Brothers Entertainment co-promoter and director Niret Alva said, "Real’s differentiation is based on its approach to the manner in which it draws on ‘Real People’ and ‘Real Stories’ to create ‘Real Entertainment’ ".
Turner International India Pvt. Ltd managing director Anshuman Misra said, "Turner International has a history of making smart, successful collaborations that enhance the viewing experience of our discerning Indian audiences and is confident that Real will deliver quality programming to Indian audiences. Turner’s proven understanding and experience in television broadcasting in India will add value to the partnership."
Real Global Broadcasting director Sunil Lulla said, "Real’s focus with the ‘Neo-Indians’ enables it to offer fresh choice to Indian viewers, with programming which is a dynamic blend of reality and fiction. It’s clean, vibrant packaging, and uncluttered presentation is a reflection of its international quality. Real’s circular green logo depicts friendliness and approachability. It’s the beginning of a new year and it will begin with India’s biggest reality show ever, only on Real."
Four of the shows announced are a vivid demonstration of the freshness offered by Real.
Sarkaar Ki Duniya, where 18 Indians meet on a remote island, tasked to transform the island. Each of them has to earn a livelihood under new rules. A mega show format, designed in India, Sarkaar Ki Duniya is India’s biggest reality show.
Unusual stories unfold in the unique setting of a taxi, with taxi driver Vicky playing the role of a reluctant messiah, in Vicky Ki Taxi.
Hindi Hai Hum, a compelling drama which brings to the forefront the underlying spirit of unity amongst India’s young.
Real is a digitally encrypted pay channel and will be distributed through the Zee Turner bouquet. It will be available across the country on cable systems and digital platforms. The channel can be down linked from IntelSat – 10 (68.5 degree East).