MUMBAI: UFO Moviez India Ltd. has started screening DLF IPL 3 tournament at 12 cinema halls and 4 public venues in United States and in 9 cinema halls in the Middle East.
“The US Theatre venues include Freemont, Towne and Norwalk in California, Peachtree Funplex in Georgia, Loehmann’s Twin Cinemas at Virginia, Movie City and Columbia Park in New Jersey, Bombay Theatres and Manhattan in New York, Novi Town Center in Michigan, Golf Glen at Illinois and Totem in Washington. The Public venues are Ashyana Banquets at Illinois, Viceroy of India in Chicago, Bombay Palace in New York and Screen Post Production in Florida,” said Valuable Group (which holds the rights for the theatrical and public venues release for IPL) executive director Ameya Hete.
“There has been an increase in demand over a period of last two years from NRI’s living in different parts of the world who were otherwise being deprived of this highly popular cricket carnival. To begin with, we have identified these 12 theatres and 4 public venues where there is a dense Indian diaspora and have started catering to their demand. We have also started similar screenings in Middle East tying with 9 theatres. We have tied up Lamcy Cinema, Grand Cineplex (Near Grand Hyatt), Grand Cinecity (Al Ghurair City), Ibn Batuta Mall in Dubai; Star Cineplex in Sharjah; National Cinema and Grand Saseer in Abu Dhabhi; Gulf Cinema in Rasalch Khainam and Al Dana in Sujairach. From the next year onwards, we are confident the number of cinema halls and public venues put together will be approximately 100 because the response from the NRI’s is very very positive”, added Hete
Hete further added, “Valuable Group – UFO Moviez is already showing DLF IPL tournament in 800 theatres and 300 public venues in India. Since this is a high definition and advertisement free content, it is gaining popularity day by day and despite being a completely new idea the number of footfalls has been gradually increasing.”