UFO Moviez to digitize 1000 theatres in Andhra Pradesh
MUMBAI: Digital cinema network company UFO Moviez is planning to covert 1000 cinema to UFO’s digital cinema platform in Andhra in the coming six months.
The company recently digitized 55 theatres in Andhra Pradesh in a span of 10 days with the help of its franchisee Southern Digital Screenz (SDS) India.
This was a part of UFO’s strategy to aggressively release of the Telegu film Magadheera, starring Ram Charan Tehja (son of Chiranjeevi), produced by Allu Arvind and directed by SS Raja Mouli.
UFO Moviez, marketed by Southern Digital Screenz India (SDS) in Andhra, has already converted more than 200 cinemas in the state in less than 50 days. In fact, SDS has installed UFO equipment digitizing 750 theatres in last six months. SDS has made representations on behalf of UFO Moviez to various motion picture industry bodies, viz., Chamber of Commerce, The Film Nagar Club, Several Production and Distribution Houses, Telugu Producer’s Council, etc.
Some of the forthcoming films on the digital cinema platform of UFO SDS are expected to be Junior NTR film Adhurs, Nagarjuna’s son Chaitanya starrer Josh, Ravi Teja’s Anjaneyalu and Vikram’s Mallanna.
UFO Moviez CEO – India operations Rajesh Mishra said, "We have tactically decided to launch ourselves coinciding with the release of the mega film Magadheera aggressively in Andhra Pradesh. The efforts of UFO SDS are to add more screens to provide the benefit of UFO digital platform to the theatre owners and the audiences."
Southern Digital Screenz chairman Dr. Usman Faiyaz said, "We are thrilled with the level of activity in Andhra and astonished to have received over 200 applications for digitisation in the last three months. We plan to covert 1000 cinemas to UFO’s digital cinema platform in Andhra in the ensuing six months. This increasing demand for digitalised screens goes to prove that Indian audiences have started valuing timely and quality movies watching experience."
UFO Moviez currently has over 1500 installations across the country receiving movies delivered to them via satellite.