UTV and Planet M launch Bindass merchandise

MUMBAI: UTV Bindass in association with Planet M, unveiled a collection of Bindass T-Shirts and bags at the Planet M outlet at Phoenix Mills Mumbai. This collection of T-Shirts has been inspired by the Bindass Indian attitude.

The messages on the T- Shirt like Emotional Attyachar, Kya Farak Padta Hai Yarron and Party It Loud amongst others bring out the key message of being bindass and being the change you would want to see. The Bindass collection of T-Shirts and bags are available in various designs and are priced between Rs 375 – 525.

UTV Bindass channel head Heather Gupta said, "We pride ourselves in offering the Bindass Collection of high-quality, inspirational and fun T-Shirts along with bags at a reasonable price. The theme that we are launching clearly defines the slogan Be Bindass, Be Yourself, we want to position ourselves as an iconic youth brand and through this tie up we aim to achieve this."

Planet M Retail CEO Subir Ghosh added, "Planet M’s latest collection of Bindass T-Shirts and Bags is a part of our endeavor to connect and inspire our consumers, ensuring relevance to their lives. Today, with changing times, we see a more assertive and independent Bindass Indian, who wants to express his attitude through his fashion statement. The Bindass collection will capture the true essence and vibe of the Indian youth making Planet M a single stop not only for music and mobile entertainment but also for unconventional fashion wear and hip accessories."