UTV Indiagames and Shah Rukh Khan launch Ra.One social game

Mumbai: UTV Indiagames has secured the rights to develop and publish a cross-platform social game on mobile, online and TV with Shah Rukh Khan, based on – Ra.One.

The game has been conceptualized by Khan, who has launched the social avatar of his character – G.One. The movie is scheduled for release on 26 October, 2011.
 
UTV Indiagames has created a cross-platform social game across mobile, online and TV featuring the lead character G.One (SRK). With an aim to build on the franchise, the game will be episodic in nature, introducing new levels and a story that will keep progressing with the game.
 
The game will be micro transaction enabled so that users can customize their own game experience. Reaching out to a wider section of casual gamers, the game is designed to pick up and play with an attractive theme.
 
Khan said, “With the many firsts that  Ra.One is bringing to the country, the game on the powerful medium takes it to a new level. The game has been conceptualized to ensure that it reaches out to all the audiences that are awaiting to catch a glimpse of G.One. This is the opportunity for gamers to get introduced and engage with G.One, understand his abilities and immerse themselves in the game!”
 
UTV Indiagames CEO Vishal Gondal added, “The amazing statistic is that 50% of users on social networking platforms play games. So when we associated with Red Chillies to create a game around Ra.One, we decided to make a social game out of the character! The game has the potential to have a global appeal and we hope the sheer power and reach of social gaming will enable us to build a massive gaming franchise appeal.”  
 
The game will be launched across social networks like Facebook along with gaming platforms like Nokia Ovi, Android and Apple. UTV Indiagames will also be launching a special version of the game for DTH subscribers.

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