MUMBAI: UTV Network has appointed BT’s Media and Broadcast division to carry its channel UTV Movies to the US.
UTV Movies was launched on the DIRECTV DTH Platform in the US on 18 March 2009. A separate feed of UTV Movies tailored for the US market is being played out of India and is delivered to the DIRECTV Broadcast Center in Los Angeles US through BT’s Global Media Network.
UTV Global Broadcasting executive director Shantonu Aditya said, "For today’s broadcasters the big business opportunity is to leverage the best means to take advantage of globalization. We are confident that the BT network is not only reliable and resilient but will also provide the additional benefits of cost effectiveness and point-to-multipoint connectivity, giving us more flexibility to expand our services going forward."
BT Asia Pacific COO Kevin Taylor added, "BT offers a resilient platform to assist UTV take its business globally. BT’s media & broadcast Media-IP network is the only IP network which can connect customer’s to multiple platforms across many countries without getting out of the network and this is a key reason why UTV chose BT."