MUMBAI: UTV Motion Pictures has recently signed a spate of TV syndication deals for satellite and terrestrial rights for titles from its film library.
The deals are cumulatively worth over $1 million (Rs 4 crores). These are mainly older catalog titles that have completed their first exploitation and are still in huge demand for television exploitation.
UTV Motion Pictures has signed a deal with a leading Korean media firm in Seoul for exclusive terrestrial TV rights for five of its acclaimed films. This limited term and few runs deal includes much-loved films like – Ashutosh Gowariker’s Jodhaa Akbar, Anurag Basu’s Life in a… Metro, Rakeysh Omprakash Mehra’s Delhi-6, Al Rai TVDharma Productions’ Wake Up Sid, and Aamir Khan Productions’ Jaane Tu… Ya Jaane Na.
UTV’s movies will also be aired on Al Rai TV in the Middle East for a limited period. The titles in non exclusive satellite free to air deal include Jodhaa Akbar, Race, Kismat Konnection and others.
UTV Motion Pictures senior vice president, international distribution & syndication Amrita Pandey said, "For our strong library titles, these television syndication deals add significant revenue even after the first round of exploitation. Our endeavor is to monetize our IP over several platforms on an ongoing basis."
For the overseas territory, UTV and the Zee Network have entered into a limited term deal for non exclusive telecast rights in non-Indian languages for 13 films, including Wake Up Sid, Wednesday, Delhi-6, Dev.D, Kurbaan and others. These films will be aired on Zee international network channels.
Closer to home, UTV has licensed 5 films for exclusive Indian terrestrial television rights. The five films included in the deal are Kurbaan, Raajneeti, I Hate Luv Storys, Udaan and We Are Family for a limited period with limited runs.
UTV has also signed a 13-movie deal with B4U Movies for non-exclusive satellite rights for a limited term for titles like Race, Fashion, Oye Lucky! Lucky Oye! and others.
In addition to this, the company has closed a 10-movie deal with satellite movie channel Enterr 10 including movies like Jodhaa Akbar and Race. UTV has also signed a deal for 10 movies airing on Zoom for a limited period.