UTV inks movie syndication deals with multiple broadcasters

MUMBAI: UTV Motion Pictures has signed a number of non-exclusive television rights syndication deals. The value of the deal is pegged at Rs 950 million (Rs 95 crore). The deals are across their slate of 2008 and 2009 productions, like Oye Lucky! Lucky Oye!, Dev D, Kaminey, Wake Up Sid and Kurbaan.

As part of the deal, Colors will telecast the premiere run of these movies in India, followed by NDTV Imagine. These channels will have the right to telecast a fixed number of runs of each movie. UTV has the right to further syndicate the television rights of these movies to any other channel in the same period.

In other overseas syndication deals, B4U has acquired the non-exclusive rights to air UTV’s movies across its international beams; and Channel 4 has acquired the rights to air these movies in the UK market.

UTV Motion Pictures CEO Siddharth Roy Kapur said, "We are pleased to announce these television syndication deals that are non exclusive in nature and hence allow us to exploit the same content across multiple additional broadcasters in India and worldwide. The faith that Colors, NDTV Imagine, B4U and Channel 4 have reposed in our entire slate of productions is heartening and encouraging, and we will continue to work hard to bring audiences content that is entertaining and enjoyable, while pushing the creative boundaries of mainstream commercial cinema."