MUMBAI: UTV Motion Pictures has inked syndication deals with Star TV and B4U.
The deal with Star is non-exclusive for 23 titles including Jodhaa Akbar, Race, Kismat Konnection, Fashion, Welcome to Sajjanpur to name a few. On the other hand, the B4U deal is non-exclusive for their international beams deal only and covers 54 titles.
UTV Motion Pictures vice president international distribution and syndication Amrita Pandey said, “We are glad to announce this satellite syndication deal with both Star TV and B4U networks for a selection of films from the UTV library. UTV has had a dream run in 2008 with all our releases performing exceptionally well at the box office and with this and other syndication deals we hope to increase the audience for these movies across India and around the world.”
Star India senior vice president Sameer Rao added, “We are pleased to be entering into a licensing arrangement with UTV for their titles. We believe that the UTV lot, with its mix of blockbuster and niche titles and variety of genres, is a very good offering for our audiences.”
B4U Network global CEO Sunil Rohra said, "As one of the leading global broadcasters, we are absolutely delighted to have acquired these films from UTV. It not only strengthens our movie library but with the films being of different genres, it underlines our commitment to B4U movies viewers worldwide to provide them with complete entertainment when it comes to Bollywood movies.”
UK-based broadcaster B4U Network will telecast 54 titles from UTV’s syndication library including the above movies and some of UTV’s recent releases like Oye Lucky Lucky Oye and Dev D.