MUMBAI: UTV Motion Pictures has signed an exclusive deal with STAR Middle East as its media partner, for two of its upcoming movies – What’s Your Raashee? and Wake Up Sid.
As a part of the deal, STAR Middle East will telecast the making of What’s Your Raashee?, directed by Ashutosh Gowariker, during the pre-release weekend exclusively on STAR Plus and STAR One. The film is scheduled for a 25 September release. There will also be a special contest hosted for What’s Your Raashee?, where a costume worn by Priyanka Chopra in the film will be given as the prize to the winner.
For Karan Johar’s Wake Up Sid scheduled for a 2 October release, STAR Middle East will play a special episode called Date With Sid in a Koffee with Karan format. This will be telecast during the pre-release weekend on STAR Plus and STAR One, exclusively. The making of Wake Up Sid will be telecast exclusively on these two channels, during the weekend of release. There will also be a special contest for the movie where a costume worn by Ranbir Kapoor in the film will be up for grabs.
The telecast of all the above content will be promoted extensively on the STAR Middle East channels.
International Distribution & Syndication VP Amrita Pandey said, “UTV’s constant endeavor has been to reach out to as many film buffs across the world as possible and provide maximum access to them. What’s Your Raashee? and Wake Up Sid are two of the most eagerly awaited films this year by extremely talented directors. We are proud to have entered into an exclusive deal with STAR Middle East to give our fans there, a sneak peak into these much – awaited films and a chance to win the costumes worn by their favorite stars.”
What’s Your Raashee? is based on a Gujrati novel Kimball Ravenswood by Madhu Rye, and is a story revolving around a young Gujarati man in pursuit of his dream girl, with the catch to find her within 10 days in order to save his family from an unforeseen ordeal, leading to an array of confusion, chaos and a hilarious joy ride.
Wake Up Sid is the story of a lazy, unmotivated slacker from Mumbai whose life undergoes a series of changes after taking his final year college exams. Sid’s world is breezy, carefree, and without any true responsibilities. The most important elements in his life are his friends, his camera, and his X-Box 360.