MUMBAI: UTV Motion Pictures has tied up with STAR India and StateFarm and also with VIP Industries Ltd., for contests around Main Aurr Mrs Khanna.
In the tie up with STAR India, the contest comes with a prize for two to travel to Mumbai and meet Kareena Kapoor and Salman Khan.
"We are thrilled to join hands with StateFarm and UTV Motion Pictures in offering STAR viewers a chance to meet the superstars of Main Aurr Mrs Khanna. At Star, we continue to strive to delight audiences through offerings that are wholesome, refreshing and engaging and which provide our advertisers with the best possible avenue to obtain added value from their association with Star," said Star senior vice president of distribution, sales and marketing and head of Star North American and European offices David Wisnia.
"We are proud to partner with Star, which is extremely effective in reaching our core audience in the US," said UTV Motion Pictures North American head Lokesh Dhar.
To enter the contest, one can log in to www.startv.com/mamk and answer one question: "What does Family mean to you?" in 30 words or less. The contest is open to viewers in the US only and closes 13 September.
Similarly the tie up with VIP Industries Ltd., the contest winners will get an opportunity to meet Salman Khan, Kareena Kapoor & Sohail Khan. The contest is called ‘Main Aurr Mrs Khanna’ Aurr Mera VIP contest.
The contest set to take place between 18 September and 5 October, 2009.The promotion would run at all VIP exclusive stores in the country.
To celebrate the film, VIP has designed the Main Aurr Mrs Khanna signature line of products and all customers need to do is purchase one of these products to be eligible. On purchase of the Main Aurr Mrs Khanna bag, VIP customers will get a scratch card that would contain exciting prizes ranging from tickets to the premiere show, to music CDs autographed by the stars and other accessories. The Grand Prize being an opportunity to meet– Salman Khan, Kareena Kapoor and Sohail Khan.
VIP Industries Ltd., MD Sudhir Jatia said, “It is our constant endeavour to provide our customers with a differential and best-in-class shopping experience to make every VIP purchase special. We are therefore pleased to associate with Main Aurr Mrs Khanna, which will give our valued customers a chance to live their dream of meeting and interacting with their favourite Bollywood stars. I am confident that our customers will enjoy this unique experience and repose their faith in our products.”
Main Aurr Mrs Khanna producer Sohail Khan said, “We are happy to associate with a successful and fashionable brand like VIP with our latest production – Main Aurr Mrs Khanna. It provides a great opportunity to people to purchase trendsetting products. The threshold of Main Aurr Mrs Khanna is very urban and very chic and the entire star cast lends itself to the same. We look forward to a great response from all VIP customers throughout India to the contest."
Main Aurr Mrs Khanna is produced by Sohail Khan Productions and UTV’s Ronnie Screwvala. It is slated to release on 16 October.