MUMBAI: UTV Software Communications’ new entertainment channel – UTV Stars will be launching a show called Live My Life that finds a die-hard fan of a superstar and makes his biggest dream of living the lives of his favorite star come true. Live My Life is that dream-catcher’s route to glamour, glitz and pure stardom, albeit borrowed for a while!
From luxury living to elegant dining and experiencing stardom, the fan will get pampered and made to feel like a superstar. The whole day will be planned by the star for their fan. In the midst of the high living, the fan will be privy to some surprises in store during the day – a phone call, a note, a special gift, a video message even an engagement with some of the stars friends and professional associates like dress designer, hair stylist, gym instructor, nutritionist and more.
Planned as a 13 episode series, each episode will showcase a new superstar along with his or her handpicked favorite fan. Every episode will trail the fan through the day amidst the high living and pleasant surprises from the superstar. And taking them through the day will be Shamoly Khera.
The first episode of the series will feature Imran Khan and his 19 year old fan, Rhea from Chennai. Being fan of Imran, she uses her interest in poetry to profess her love for the actor. Khan himself planned a minute by minute itinerary for an entire day of surprises and exhilarating activities for his fan like – a script reading session with Punit Malhotra, director of I Hate Luv Stories, a complete style makeover, mock media interaction session with Khan’s stylist Neha and a surprise visit by Khan himself.
The selection of the fan in each episode is done via a research process across the web and social media. Once the fans are short listed the stars take the final call, sometimes the fans are innumerable and the choice is left to luck and selection is done through a draw.
UTV Stars business head Nikhil Gandhi said, "UTV Stars stands for differentiation and the show Live My Life is testimony to that. Never has there been a show that brings the fan so close to his favorite star and offers him the opportunity to live like him."
The show is slated to go on air on the 21 August, every Sunday at 7pm.