MUMBAI: UTV will be launching its Hindi general entertainment channel (GEC) Bindass on 17
The Hindi GEC is the first manifestation of Brand Bindass, UTVâ€™s entertainment brand aimed at young
Bindass will be available on DTH satellite television provider Tata Sky. Through the association with Tata Sky, Bindass will reach around one million subscribers.
Bindass CEO Zarina Mehta said, â€œWe are really excited that brand Bindass is being born on 17 September, 2007. We launch simultaneously with the Bindass GEC, a fully loaded mobile service with our short code 59995 and two websites bindass.com and a really exciting user generated website lagegi.com. Bindass, the GEC, will reflect the core values of Brand Bindass. Its programming will celebrate being young in
UTV Broadcasting and Distribution CEO Shantonu Aditya added, â€œIt is, indeed, an achievement for Bindass to reach out to 50 per cent of