Venus acquires Bhagam Bhag overseas rights

MUMBAI: Venus has acquired the overseas distribution rights of Priyadarshan’s upcoming movie – Bhagam Bhag from Asthavinayak.


 


According to industry sources Asthavinayak was quoting a price of Rs 65 – 70 million (Rs 6.5 – Rs 7 crores) for the movie. Going by that, Venus would have had to shell out a very fancy price to have acquired the rights. However, the price at which Venus acquired the rights could not be ascertained. 


 


What’s more, Bhagam Bhag is being made with a total budget of Rs 350 – 400 million (Rs 35 – 40 crores), thus making it one of Priyadarshan’s highest budget movies. According to information available to Businessofcinema.com, usually Priyadarshan’s films are made at a medium budget of Rs 100 – 150 million (Rs 10 – 15 crores).


 


The film stars Akshay Kumar and Govinda and is due to release on 22 December.

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Hetal Adesara

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