Verizon to offer Bollywood mobile content

MUMBAI: Wireless company Verizon Wireless will be providing customers with Bollywood ringtones and ringback tones on their phones. Additionally, on Verizon FiOS TV, Verizon’s next generation TV service, customers can view music videos, television shows and movies from Bollywood.

Through the wireless company’s relationship with Saavn, Verizon Wireless customers can access music from the Indian film industry directly on their mobile phones. Bollywood’s most anticipated theatrical release of the year, Om Shanti Om, opens on 9 November, and Verizon Wireless customers can get ringtones and ringback tones from the film today. Classics and latest Bollywood ringtones and ringback tones are currently available, including songs from recent hit films such as Heyy Babyy, Kya Love Story Hai, and Don, plus past albums such as Dil Chahta Hai, Aksar, and Chalte Chalte.

“Verizon Wireless wants to offer a full suite of Bollywood content to our diverse customer base, enabling a depth of music to personalize their mobile phones. Our relationship with Saavn allows us to meet the demands of this important group of customers, offering them even more ways to express themselves with their mobile phones,” said Verizon Wireless manager of music programming and business development Matt Schwartz.

“While there seems to be an Indian restaurant in almost every town, Indian music is a little harder to find. Our relationship with Verizon Wireless makes Bollywood music from T-SERIES and other labels readily accessible to the company’s millions of customers with a few clicks on a Verizon Wireless phone. The customer response has been tremendous, as people love the fact they can now enjoy the latest Bollywood Ringtones which are commonplace in India,” said Saavn co-founder and general manager Vin Bhat.

Through a separate agreement with Verizon FiOS TV, Saavn will offer FiOS TV customers access to Bollywood music videos, television shows and motion pictures. The multi-year deal includes an opportunity for Bollywood fans to subscribe monthly to current and previous music videos, television shows and movies or to purchase the titles individually.

Saavn and Verizon Wireless are also flying one lucky winner and a guest to India to meet Shah Rukh Khan, with the “Verizon, Shah Rukh and YOU!” contest. The grand prize includes two roundtrip airline tickets from the United States to Mumbai for an exclusive meeting with Khan.