Virgin to create Priyanka’s superhero property

MUMBAI: Sir Richard Branson’s Virgin Comics will be creating a new superhero character for comic books, animations and games based on Bollywood actress Priyanka Chopra.

The new content relationship makes Chopra the first Miss World winner to create a superhero property.

The partnership also teams Chopra with media company Virgin Comics, founded by author Deepak Chopra, filmmaker Shekhar Kapur and enterpreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman.

The new story, which is still being developed and currently unititled, deals with an adopted girl who discovers she has a far greater role to play as she is the latest in a line of princesses with great mystical power and a sworn duty to take down evil wherever it lurks.

The story is expected to launch first as a comic book series in 2008. Virgin plans to work with Chopra to develop the story across numerous platforms including animation games and theatrical live-action film.

Chopra said, “I love cartoons and animation, so being able to create my own original superhero with Virgin’s amazing group of artists and storytellers is a dream come true that I hope will capture the imagination of a new generation of Indian youth.”

“Priyanka Chopra is an ideal partner as we continue to seek out ways to work with leading creators and icons from around the world,” added Virgin Comics CEO Sharad Devarajan.

The marriage between Chopra and Virgin was brought about by Percept Talent Management (PTM). “We are thrilled to bring together two strong iconic brands from their own domains. As entertainment continues to evolve and cater to various segments of the demographics, creating a superhero property with Priyanka will ensure reach to its target audience and creates a buzz amongst the readers,” said Percept Talent Management COO Vinita Bangard.