MUMBAI: While most producers and distributors delay the release of their films during the Indian Premier League (IPL), Warner Bros. Pictures will release not just a single, but four films in a row during the matches this year.
The first film to be released will be Atithi Tum Kab Jaoge on 5 March, followed by Hollywood Film, Clash of the Titans on 2 April.
Then coming to the cinemas will be Jaane Kahan Se Aayi Hai on 9 April followed by Hindi animation film Bird Idol releasing on 23 April, 2010.
This decision is being looked up as an encouraging initiative in the film industry, as a ray of hope for not letting the zeal of cinema die during the IPL.
“We are extremely excited to release not one but four films in this period where most distributors stay away. We are confident that our films will appeal to all audiences and will make them laugh, cry, fall in love, cheer and most importantly be entertained,” says Warner Bros. Pictures India deputy managing director (Theatrical) Denzil Dias.