Yash Raj Films and COLORS collaborate to salute talent

Mumbai: Soon to be released Lafangey Parindey, the latest offering from the Yash Raj banner and COLORS’ reality show India’s Got Talent Khoj 2 have come together to celebrate talent at its best. The film’s leading lady, Deepika Padukone plays a blind girl called Pinky Palkar who is a fabulous dancer on skates. Her life’s ambition is to rise above all the ‘losers’ living in her locality and carve a niche for herself. She will be seen participating in India’s Got Talent in the film, to show the others that she can win in life. As part of this unique two-way integration, One Shot Nandu (Neil Nitin Mukesh) will come along with Pinky who will make an appearance in an episode of India’s Got Talent Khoj 2 on Saturday, August 14. The show airs every Friday and Saturday at 9pm on COLORS.

Viacom18 Chief Commercial Officer & Head – International Business Gaurav Gandhi said, “We are excited about the collaboration between Lafangey Parindey and India’s Got Talent Khoj 2. The film’s lead character does not consider her blindness as a handicap, but makes it her strength. A similar driving force is what defines the concept of India’s Got Talent Khoj 2.”

“Our association with COLORS for Lafangey Parindey is not a regular movie marketing exercise but a unique integration based on the central theme of encouraging talent which is common to the film and the show. Both the lead characters, Pinky Palkar and One Shot Nandu come together with their individual aspirations to conquer the world. And what better platform than India’s Got Talent which reflects the spirit of the movie and where anyone can rise to fame if he or she has a special gift and the will to achieve,” said Yash Raj Films Vice President – Marketing & Communication Rafiq Gangjee.

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