MUMBAI: Do you ever want the same “kurtis” that Rani Mukerji wore in Bunty aur Babli. Or maybe you wished you could get a hold of â€œheadphones” a la Salaam Namaste. Or how about the “hot Red mirchi pendant” that Aamir is wearing in Fanaa.
Haven’t you always wanted to take a little bit of movie magic home with you? India’s premier entertainment studio, Yash Raj Films, is now undertaking the process of making all this and more available to its film lovers all over the world. With the release of the intense love story, Fanaa, on 26 May, the company has also announced its new division Yash Raj Films Merchandise.
Yash Raj Films CEO Sanjeev Kohli said, “With our films universally loved, and audiences all over the world enjoying the special brand of entertainment that we offer, we are endeavoring to create an even stronger link between our fans and our brand.”
The Merchandise Department is headed by Parna Patkar. In response to a query on the growth plans of this department, she said “Fanaa is our first project, and the task is always the hardest the first time. As we continue to establish an organised distribution network and increase our product range, I am confident that our merchandising will become as exciting to our consumers, as our films already are.”
With Fanaa, the Merchandising department is launching three lifestyle products specially designed and created for the Hindi cinema lovers. The first product is an unusual concept of a stainless steel cup with a special mirror finished surface. When the cup is placed on the saucer, this translates into a lovely reflection of Fanaa on the cup. This reflection series cup-saucer set is truly an innovative collector’s special product available in limited stocks.
YRF Merchandising division’s second offering is a trendy Ceramic Mug sporting autographed images of Aamir Khan and Kajol. Designed especially to appeal to the youth this mug is sure to be a very popular collectible.
And for those die hard Aamir Khan Fans, limited quantities of a well crafted Fanaa Mirchi Pendant. This costume jewellery that reflects the attitude of the youth of both sexes has been worn by Aamir Khan in the film Fanaa. This pendant can be sported jauntily and flamboyantly and look ever so cool.
These original merchandise products of Yash Raj Films Merchandise will be available with the release of Fanaa at leading Music Stores, Lifestyle Gift Shops and Cinemas across India.