Mumbai: Zapak Games, the merchandising arm of Zapak Digital Entertainment, has announced a tie-up with the movie Hari Puttar: A Comedy of Terrors. As a part of this deal Zapak will have the production and distribution rights of the movie merchandise. Zain Khan and Swini Khara were present at the occasion and unveiled the Zapak Hari Puttar Game Packs.
"He is only a kid…" is something that is heard ever too often. But when a kid displays the valour and wit that is no child’s play and the presence of mind that belies his age, it certainly is no kidding matter. Hari Puttar is the awe-inspiring story of one such kid.
Hari Puttar has a lot of tricks and pranks as important elements in the movie, and the products have been designed keeping this theme in mind. The packs have been designed keeping the theme and characters of the movie which are related to, "shaitan vaitan, dhamaal shamaal and masti shasti". The products include three games based on tricks, puzzles and magic.
All these toys would be available pan-India and be distributed through a network of more than 77 cities across India. The merchandise will be sold through more than 3000 gift / toys / high-end stationery stores. Zapak has the largest distribution network in the toy and gaming space in India. The packs would be priced at Rs. 149 and Rs. 199.
Zapak Digital Entertainment CMO Arun Mehra said, "Zapak has the largest kids’ community in the online gaming space. Kids aged 14 years and below constitute to over 25% of Zapak users online also serving as the stickiest and the most loyal users on our site, this is definitely an area of focus for Zapak. Our earlier ventures in Movie merchandising have proved to be very successful with this audience. With Bhootnath we sold over 50,000 packs and we look forward to more such associations in the future."
Mirchi Movies Limited COO Munish Purii said, "Hari Puttar – A Comedy of Terrors is a must-watch feature for kids. The film revolves around a young boy Hari Puttar and his adventures in an entertaining humorous manner. We are very pleased to bring on broad a partner in Zapak Games for Hari Puttar – a comedy of terrors. Their masti merchandise on Hari Puttar will be a hit amongst kids and adults."