MUMBAI: Zapak Digital Entertainment Limited has come up with the ‘Bal Ganesh Contest’ as the online partner with the movie â€“ Bal Ganesh, based on the 3D animation flick by Shemaroo Entertainment and Astute Media Vision.
To enter the contest, gamers can play two games and the highest scorer wins prizes. Amongst the Bal Ganesh goodies to be won are audio CDs, diaries, height charts, calendars, mouse pads, photo frames, jigsaw puzzles and more from the merchandise.
The Bal Ganesh Contest is based on two games – ‘Memory Mukabla’ and ‘Modak Madness’. In ‘Memory Mukabla’, there are grids, with each one having an image hidden behind it. The gamer has to memorize the positions of the images and match them by clicking. The lesser the time taken to match all the images, the higher is the score. In ‘Modak Madness’, the gamer has to help Bal Ganesh collect all the modaks to win points.
Zapak Digital Entertainment chief operating officer Rohit Sharma stated, “Movies are a craze in India and animated movies are gaining tremendous popularity with young and old alike. Kids who are important target audience for us are big fans of such movies hence this association with Shemaroo Entertainment was a perfect fit for Zapak. While we have games based on blockbuster Hollywood, south Indian and Bollywood flicks, these Bal Ganesh games are the first animation movie based games for us.”
Shemaroo Entertainment, VP, Animation Division, Smita Maroo added, “In today’s day and age, games have evolved as an important medium to connect with the audiences. As part of our overall 360 degree approach to promotions, gaming is an interesting tool to carry forward the fun and excitement of a movie. Games made on movies increase the characters recall and retention in the minds of the viewers and serve as a valuable means to reach out to them. Hence we designed and developed Bal Ganesh games to cater to our TG – which is primarily kids â€“ and hence the synergistic association with Zapak.”