MUMBAI: Zapak.com has joined hands with social networking website DesiMartini.com.
As a part of this association, Zapak.com will power the gaming section on DesiMartini.com. This section will feature more than 70 games across genres like Action, Puzzle, Strategy, Racing and Sports. New games will be added to this section on regular basis as per user demand and popularity.
Zapak Digital Entertainment COO Rohit Sharma said, "Zapak.com is India’s leading gaming portal and one of the stickiest online youth destinations. DesiMartini.com is a social networking platform that also targets the youth. Today’s youth is hooked to both gaming and social networking in a big way. We therefore believe that both of us complement each other and with such tie-ups we can cross-leverage on each others’ audience and content."
Firefly eVentures (the media arm of HT Media Group, which owns DesiMartini.com) business head Amit Garg added, "Since its relaunch late last year, DesiMartini.com has been growing at a healthy rate. We are constantly looking at providing our users with content and applications that engage them and promote interaction – the recent integration with HT City to bring on board the Celebrity columns, page 3 party photos etc was in line with this plan and now this partnership will help us engage all the gaming enthusiasts on DesiMartini.com. This will also help Zapak expand its reach and cater to its core audience. It’s a win-win for both the properties."