launches ATM cash contest

MUMBAI: has launched an ATM Cash Contest where a Zapak user earns hard cash by playing games. All the gamer has to do is play as many games as he can from the moment the clock strikes twelve until 11:59 PM on the very same day. He has to check his ATM Statement on on a daily basis to see what he has won. This contest, where gamers can earn up to Rs. 2 lac everyday will go on for a fortnight on, starting 8 January.


The ATM Cash contest can be entered at and is being communicated to the gamers through TV and radio where is planning to spend $ 0.5 mn within a period of 15 days. The TV commercial shows a young protagonist depositing bundles of cash at a counter in a bank. The idea being highlighted is the potential of winning cash everyday.


According to Zapak Digital Entertainment Limited Chief Marketing Officer Arun Mehra, “The ATM Cash Contest is our way to thank and gratify our community of loyal gamers by rewarding them for what they know best – playing games. Post garnering more than four million registered users on, we decided to launch this unique contest for our gamers. We aim to gratify at least a Million gamers through this innovative concept and make them keep coming back for more.”