partners with Pringoo for customized merchandise

Mumbai:, has partnered with to Launch a Gaming Gear hub on Zapak’s shopping portal – will be a one stop destination for a user who can choose from varied options of merchandise specially designed for gaming fans with their favorite gaming characters printed on them. Not only this, user can also personalize or customize exiting design of the product and then buy it. plans to launch a host of merchandise this year built around its games on offer. The company plans to introduce products such as T-shirts, mugs, soft toys etc that would complement the games it has on offer right now.

Speaking on the association Zapak Digital Entertainment Ltd.chief operating officer Rohit Sharma said, "Zapak has pioneered the Online Gaming revolution in India by taking gaming to the masses. This association with Pringoo takes us one more step closer to our gamers. The users can now show the true gamer in him/her self by flaunting their favourite games on their t-shirts, mugs etc. This we believe will take the ecosystem of Gaming a step further."

Pringoo co-founder Jai Kumar said, "This partnership would allow any Zapak user to express their individuality and show off their gaming spirit even in real life. Personalized merchandising business is growing as customers are becoming choosier and want to be seen unique. Pringoo’s creative design platform will let such customers to either design their personalized item or select from over 20,000s of unique designs created by designers spread all over the world.”  

"This partnership is very important as Zapak is looking at merchandising revenues in order to push growth and is expecting 25 per cent of its turnover to come from this new segment. Pringoo will use its expertise in this segment with a dedicated community of creative designers to actively contribute in their strategy." he added.