Zee and K Sera Sera ink partnership

MUMBAI: The distribution sector too is entering into the arena of joint ventures, close on the heels the production sector.

E-City, Zee Telefilms’ overseas distribution arm has joined hands with K Sera Sera. The partnership, say sources, will help both to lower the risk factors.

The two have together released RGV’s Nishabd earlier. The newly floated partnership will release Just Married on 23 March 2007, and will also release Namastey London shortly.