Zee board approves launch of ZeeNext

MUMBAI: ZeeNext, the second general entertainment channel (GEC) from the Zee bouquet, was approved for launch in principle by Zee Entertainment Enterprises’ board of directors.

ZeeNext will aim to resonate the changing preferences of the youth today. This would range from their search for identity, the struggle to fit in, the laughter and joy of life, romance, fun, gossip and games. It will blend the modern and progressive societal outlook with the traditional middle class Indian value system.

ZeeNext aims to invite the younger section of the audiences without alienating the higher age group, thus being a family viewing channel. ZeeNext will cover various genres of programming encompassing thriller, comedy, and action among others.

Also notable is the fact that UTV – Astro’s youth channel Bindass is also scheduled to launch in August this year. On the other hand, Sahara One Media and Entertainment will also be rolling out its second GEC soon.

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