MUMBAI: Zee Cinema is launching its first branded youth block called Klub. Apart from telecasting youth-oriented movies, the segment will also be driving various interactive features for the channel’s target audience.
Klub was launched on 25 September and will be aired on weekdays from to .
Announcing the launch of Klub, Zee Cinema marketing and programming head Mohan Gopinath said, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThe content of Klub will be fast paced and in line with the current viewing habits of the youth. To keep our audience engaged we are launching a lot of interactive features on Klub as well.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
Zee Cinema business head Bharat Ranga added, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œWith the launch of Klub the channel aims to strike a direct chord with the youth. We are optimistic that Klub will add to the movie viewing experience of Zee Cinema.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
The interactivity on Klub will include: Daily horoscope predictions via SMSing KLUBASTRO and star sign to 7575; love analysis by SMSing KLUBLOVE, name and partnerÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s name to 7575.