MUMBAI: Zee Cinema has launched a mobile game called Cinema Ka Baadshah.
The game is available to download on a GPRS-enabled mobile and is priced at Rs 10.
The game was launched on Zee TV’s Hero Honda Saregamapa L’il Champs by Afsha and Dhairya, and is being promoted across the Zee network of channels.
Zee Cinema business head Mohan Gopinath says, "Through different touch points hereon, our brand will see many more extensions. While one can connect to the world with his cell phone, a Bollywood game is the ultimate entertainment that he can look forward to. We are sure that mobile users will enjoy playing the game as much as we did creating it."