MUMBAI: Kansai Nerolac Paints Limited is promoting their new interior premium brand Nerolac Impression by sponsoring a reality show on Zee TV called Nerolac Impression Jama De.
The reality show will comprise television celebrity couples whose homes will be refurbished and decorated to give a new look, which is all done while one of the partners are taken away from home on an adventure trip for 36 hours.
The cameras rolls all the time and records and brings alive all the action – the decision making the interior decorator, worker interactions, sessions with the Nerolac adviser who explains the different color offerings of the new Impressions range.
The show went on air from 21 October and consists of nine episodes. Nerolac Impressions Jama De airs every Saturday 7.30 pm, with repeat telecasts on every Sunday at 11 am and Monday 00.30 am.
Kansai Nerolac Paints Limited vice president sales and marketing Anuj Jain said, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œIt is a fun filled programme using TV celebrity couples, with lots of drama, twists and turns, surprises, home painting/ interior dÃƒÆ’Ã‚Â©cor tips all done in a very entertaining manner. The idea was to get away from the usual humdrum of painting a house, and make it memorable and exciting. Impressions is the latest range of brands that we have launched, and this seemed to be the perfect way to create an impression in the minds of our audiences.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â