zoOm launches Bollywood show B-Tonite

MUMBAI: zoOm has launched a  brand new show B-Tonite on 15 November, 2010, to be aired from Monday to Friday at 10 P.M.

B-Tonite is an hour Bollywood news show that will focus on investigative stories, post-mortem, interviews, date with zoOm, events, night-life, on-the-sets and party coverage. B-Tonite will cover all the latest Bollywood news in faster, quicker segments. B- Tonite will also have special segments like zoOmph that will feature hot photo shoots and Bol’Maal – which will talk about latest Star tweets from the world of twitter.

zoOm Television editor-in-chief Omar Qureshi says “At zoOm, we strongly believe in initiatives that will bring Bollywood closer to our viewers & therefore we have launched B- Tonite that will give viewers an insider’s perspective on the high life in B-Town. The glitz, the glamour, the behind the scenes and much more to keep our viewers engaged with the content.”