PHOTOS: Shah Rukh Khan, Rohit Shetty Launch ‘Chennai Express’ Game

After distributing lungis at the music launch of ‘Chennai Express’, Shah Rukh Khan has created more interest in his film by launching a digital game based on the film.
After distributing lungis at the music launch of ‘Chennai Express’, Shah Rukh Khan has created more interest in his film by launching a digital game based on the film.

MUMBAI: If there is something about marketing and promotions, Shah Rukh Khan is a perfect person to take the lead. Be it ‘Ra.One’ or the upcoming ‘Chennai Express’, SRK knows to create the buzz among his fans and audiences with his innovative marketing strategies. 

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The actor, along with director Rohit Shetty, was present at a digital electronic showroom and unveiled a new game for ‘Chennai Express’.

Sharing similarities to Temple Run, the ‘Chennai Express’ game also involves collecting coins and battling challenges. Shah Rukh Khan and Rohit Shetty also competed and played the game in front of audiences.

Sadly this time around, SRK lost the game. But the actor sportingly said that he sacrificed winning for Rohit Shetty for making a beautiful film with him.

‘Chennai Express’ produced by Red Chillies Entertainment and distributed by UTV also stars Deepika Padukone. The film will hit theatres on 9 August.