Ready for the greatest love story of all times but with a twist? Ekta Kapoor’s ALT Balaji announces yet another ground breaking digital series inspired by the legendary tale of Devdas. What’s the twist, you ask? The digital series will have a female protagonist with a rock star attitude and rock solid convictions. The platform has roped in ace director Ken Ghosh to helm the series that promises to present the story like you have never seen before!
DevDD is a female version of Devdas set in modern times. It traces the story of young and rebellious Devika, and her journey through life with love, passion, heartbreak, s*x, self-destruction and redemption. Dev DD is set to break all stereotypes owing to its bold storyline.
On teaming up with Ekta Kapoor for her digital platform and the show, Ken Ghosh says, “Ekta Kapoor is the czarina of disruptive content and who better than her to take the digital world by storm! Dev DD is unique in more than one way. It challenges the notion of a ‘heroine’ and what a ‘good girl’ is, and has fun while doing it.”
ALT Balaji, which is all set to be launched in 2017, marks Ekta Kapoor’s foray into the digital domain with her app which will showcase exclusive, original and never-seen before content.