Divya Khosla Kumar’s young and breezy Yaariyan, with newcomers in the lead, seemed to have taken over the mature and heavy love story Dedh Ishqiya, which had an ensemble cast at the Box Office.
Yaariyan has been produced by T-Series and stars debutants Himansh Kohli, Rakul Preet Singh, Nicole Faria, Shreyas Pardiwalla and Devanshu Sharma while Dedh Ishqiya boasts of veterans like Nasseruddin Shah, Madhuri Dixit, Arshad Warsi and Huma Qureshi.
Dedh Ishqiya was a sequel to a successful film Ishqiya, but it seems that the film’s matured content laced with equally heavy Urdu dialect did not appeal to the audiences.
Dedh Ishqiya was expected to be a slow starter but one was hoping that it would pick up, but then in its first week the film managed to collect approximately 165 million (16.50 crores) nett.
On the other hand, Yaariyan, which was made on a shoestring budget, managed to collect approximately Rs 268 million (26.8 crore) nett in its first week.
The music and the market strategy proved to be a winning point as far as Yaariyan was concerned, with two songs of Yo Yo Honey Singh trending the charts. On the other hand, Dedh Ishqiya got critically acclaimed, but then it ended there, as the film did not appeal to the masses at all.
Madhuri Dixit has a lot of hope from this film as it was slated to be a comeback film, but now it seems all eyes are set on her next release Gulaab Gang.
As far as Arshad Warsi is concerned, year 2014 has not began on a very good note for this talented actor as both his films have failed to do much at the Box Office.
Today January 17, 2014, two films, Miss Lovely and Karle Pyaar Karle are set to release, but then one does not expect too much from them.
Now all eyes are set on January 24, 2014 where Salman Khan is ready to set the Box Office on fire with Jai Ho.
