Brand ‘Chennai Express’: Why Different Products Climbed The Bandwagon

'Chennai Express' has tied up with many brands for its promotions. We look at these tie-ups.

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Nerolac

Shah Rukh Khan has had a long relationship with Nerolac. Therefore, it’s not a surprise seeing him get invested again with ‘Chennai Express’. While the ad features a few scenes from the film to the tune of ‘Titli’, Shah Rukh refers to the Umbrella ad which is now famous. The ad does not have any direct relation to the movie, but it sure could reap some benefits by riding on the shoulders of ‘Chennai Express’.

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