Video sharing website YouTube has come up with yet another attempt to expand the online video growth and craze in India with original content. YouTube today announced that its content partners, Culture Machine, OML, Qyuki and The Viral Fever (TVF), are set to launch four original properties.
Satya Raghavan, Head of Entertainment Content at YouTube India revealed their next big plan of 2016. He also announced, #LaughterGames will launch in April with nine comedy creators who will launch their own original comedy web series featuring comedians such as East India Comedy, Put Chutney and Kenny Sebastian.
Other famous comedy creators, Culture Machine will launch a Beauty Hunt, OML will launch the second season of Comedy Hunt, Qyuki will launch Jammin’ and TVF will be launching a Web Series Hunt for the next generation of content creators, in the next upcoming months.
Reportedly, YouTube has grown by 80 percent in India with 55 percent of them are using from mobile phone. The hours of video upload from India has increased with 90 percent annually and thanks to the hit shows like Indian-Canadian comedian Lilly Singh aka Superwoman, TVF, All India Bakchod (AIB) and others who have inspired thousands of people in the recent times.
The famous comedy content creators and the new generation content creators will perform live at YouTube FanFest on Friday, March 18. Also, in last few years, Tamil and Telugu saw growth of 75 percent annually. YouTube also has plans to launch the space wider in South India. They have tied up with Tamil and Telugu content creators for new web series.
“Over the last few years, Indian YouTube creators have gained millions of subscribers and have taken over the imagination of youth in India. In our view, 2015 was a breakout year for the young industry and the ecosystem has really evolved with mobile driving massive growth for online video consumption. Now, we’re seeing online creators break open the gates for a whole new kind of entertainment for Indians online, with advertisers looking to tap into this space in a meaningful way,” YouTube India Head of Entertainment Content Satya Raghavan said.