3rd Gen HD DVD players a success: Toshiba

MUMBAI: Demonstrating strong consumer acceptance for the HD DVD format, Toshiba America Consumer Products has announced that the rollout of its third generation HD DVD players has been the most successful to date.

With their unrivaled performance including real-world Web-enabled networking capabilities, consumers have chosen Toshiba’s third generation HD DVD players for their ultimate high definition entertainment experience, resulting in the strongest quarter of unit sales to date and solidifying Toshiba’s market share leadership position.

“We are pleased with the consumer acceptance of our HD DVD players in the market,” said Toshiba Digital A/V Group vice president Jodi Sally. The combination of HD DVD’s state of the art audio/video performance and unrivaled interactive capabilities along with exciting consumer promotions and affordable pricing in 2007 marked significant accomplishments for the HD DVD format.

As it has become established in the market, HD DVD has delivered on the promise of next generation entertainment in the home, which has led to the expansion of high definition in all areas of the consumer experience.

“Because HD DVD is a standardized format and meets the spec guidelines mandated and approved by the DVD Forum, it provides a consistent platform for all applications of next generation high definition video such as mobile entertainment and makes it possible to enjoy HD DVD in a multitude of lifestyle settings,” said America Digital A/V Group group vice president Yoshi Uchiyama. “Whether as a standalone player for a home theater as a companion drive to the Xbox 360(TM) gaming machine or as an HD DVD-ROM drive for computers, HD DVD will be in many facets of consumers’ lives. As part of our vision for transitioning movie lovers to high definition, our goal is to extend HD DVD beyond the traditional home entertainment experience.”

Consumers have spoken and data from Universal Home Video and Paramount and DreamWorks Animation SKG shows that an average of 30 percent of HD DVD owners have accessed Web-enabled network features and continue to do so regularly.