Mumbai: INgrooves, provider of digital distribution, marketing and promotion services to the independent music community, has named Alex Branson to the role of senior vice president international. The announcement was made by INgrooves chief executive officer and founder Robb McDaniels, to whom Branson will report. Branson will be based in INgrooves’ London office.
In his role Branson will be charged with managing existing retailer relationships, forging new partnerships and handling label relations internationally.
"We’re thrilled to have an executive of Branson’s caliber join us at INgrooves," commented McDaniels. "Branson’s proven track record internationally will be an asset to our artists and partners as we continue to expand our distribution activities in UK and the rest of the world."
"In my opinion INgrooves is truly able to offer a complete solution to those creative businesses wishing to maximize their exploitation opportunities," said Branson. "At the heart of INgrooves is a robust asset delivery and data management engine, which has enabled them to focus on the more important aspects of the distribution process. I very much look forward to adding an international slant to this well structured and experienced company."
Branson joins INgrooves from RoyaltyShare Inc, where he served as a consultant during the transition period after they acquired the assets of Broad Street Digital, where Branson served as vice president sales and marketing. He was part of the original management team of Rightsrouter, the previous incarnation of Flowphonics (later Broad Street Digital), during the period when they ran the Musicindie project for the UK record label trade body, AIM. Previously, Branson managed the licensing operations for the Nokia music service Music Recommenders as part of the team at UK agency Frukt Music. Prior to and during this employment, he continued to help manage dance aggregator, alexlee which he co-owned, as well as his own dance label, In Music. Previous to his joining Rightsrouter, Branson was the licensing executive at the European based record and publishing company Media Records, and before that, he was licensing co-ordinator at Sony Music UK