MUMBAI: From almost nothing five years ago, the mobile music market in Asia Pacific grew to $3.3 billion in 2005, and will reach $9.3 billion by 2010, according to market research firm In-Stat.
The breakthrough years for mobile music in Asia Pacific will be 2007 and 2008. Growth drivers include large markets like
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œRingtones have been the primary driver for mobile music growth in the past, but this will change as new mobile phones equipped with digital music file playback capability create a new market. As consumer preferences change, the future growth of the mobile music industry rests on ringback tones and full music tracks,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â said In-Stat director Bryan Wang.
Research by In-Stat found the following:
The size of
ÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s mobile music industry has already surpassed the countryÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s conventional music industry. South Korea
will soon assume prominence in the mobile music market, recording $2.8 billion in mobile music revenues by 2010, trailing only market leader China , which will have $3.4 billion in revenues in 2010. Japan
Sixty per cent of respondents to an In-Stat consumer survey indicated that they had a phone capable of some form of music playback.
The research, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œMobile Music In Asia/Pacific: From A Ring To A Roar,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â covers the market for music via wireless services in the Asia/Pacific region. It contains forecasts of mobile music revenue regionwide, as well as by several major countries through 2010. It also includes the results of a 2006 consumer survey that examines the attitudes and desires of Asia/Pacific wireless users regarding mobile music services.
In addition, it examines market drivers and constraints, along with recent developments and business models.