Apple to lower iTunes prices in the UK

MUMBAI: Within the next six months, Apple will lower the prices its charges for music on the UK iTunes Store to match the already standardized pricing on iTunes across Europe in Austria, Belgium, Denmark, Germany, Finland, France, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Sweden, Switzerland and Spain.


Apple currently pays some record labels more to distribute their music in the UK than it pays them to distribute the same music elsewhere in Europe . Apple will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months.
 
“This is an important step towards a pan-European marketplace for music. We hope every major record label will take a pan-European view of pricing,” said Apple CEO Steve Jobs.

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