Atlantic Records UK rolls album offer with iTunes, Ticketmaster

MUMBAI: B-Unique, a division of Atlantic Records UK, has announced an innovative cross-platform marketing initiative with iTunes in the UK and Ticketmaster UK for Primal Scream’s new album Beautiful Future, which will be released on 21 July.

Fans pre-ordering the album via the iTunes Store in the UK will be given an exclusive early option to buy tickets to the group’s forthcoming tour.

From 1 July, iTunes customers who pre-order a copy of Primal Scream’s new album ‘Beautiful Future’ to be downloaded on 21 July when it is released will also receive exclusive access to a pre-sale at Ticketmaster.co.uk for the band’s forthcoming UK tour.

Fans will receive an email with a unique code that they can use at Ticketmaster.co.uk for 48 hours from 30 July until 1 August to exclusively purchase tickets to the band’s UK tour before it goes on sale to the general public. Furthermore, iTunes customers who download the album will receive an exclusive additional track called ‘Urban Guerrilla’, and those who pre-order the album will receive a further track called ‘Time Of The Assassins.’
 
Beautiful Future will be the ninth studio album by Primal Scream and their first release through their new record label B-Unique, a division of Atlantic Records. The album promises a heady mix of genre-crunching tracks, combining Philly soul, dark electro, accelerated rock ‘n’ roll riffs and pure British pop. The first single Can’t Go Back will be released on 14 July.
 
Ticketmaster Europe senior director of music services Vito Iaia said, “We’re excited to offer this great service in partnership with iTunes. Primal Scream fans get great benefits like exclusive access to tickets before the general public and it means that artists can offer innovative ways of bringing the live experience and recorded music closer together.”
 
B-Unique managing director Martin Toher said, “I am delighted that this innovative promotion with iTunes and Ticketmaster also marks our first album release through our partnership with Atlantic Records. It offers fans an attractive deal, driving digital pre-orders of this fantastic album and raising the visibility of Primal Scream’s highly anticipated tour at the same time.”
 
Atlantic Records UK president Max Lousada said, “This promotion is an excellent way to launch our relationship with Primal Scream, one of the UK’s most exciting and eclectic bands. It’s another example of our ability to provide our acts with flexible services that pull together different aspects of their career to create highly desirable offers for the fans.”

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