Australia spotlighted at MIPCOM 2010

MUMBAI: Award winning Australian film director and screenwriter Gregor Jordan will open MIPCOM’s Spotlight on Australia with a keynote address. The keynote will feature the global launch of transmedia project "Smashcut," co-produced by Jordan and transmedia specialists, The Project Factory.

" is a brand new platform for marketing and distributing a wide variety of content in a completely unique way. It’s an interactive website where users get to create their own edits of raw footage from music videos, live concerts, short dramas, even TV commercials. "Smashcut" gives its registered users free access to slickly produced raw footage of well known bands and actors and allows them to create their own cuts using our totally new streaming video editing tool. They save their cuts to the site and then anyone can watch and rate all the different versions. It’s like YouTube but with an interactive element that takes it to a whole new level," said Jordan.

"I’m proud to see the work of Australia’s broadcasting and production sectors honoured on the international stage at the world’s pivotal entertainment content market MIPCOM. The significant presence of Australia’s creative community and impressive content line-up is testament to the innovation of the Australian production sector. The winning formula of production offsets, State body investment and Screen Australia support has allowed Australia to be at the forefront of broadcast and digital content. We look forward to sharing our industry with the international screen community at this comprehensive broadcasting market," added NSW Government Minister for Fair Trading and the Arts Virginia Judge.

FremantleMedia Australia CEO Ian Hogg will talk about what makes global powerhouse formats such as the X Factor resonate, while IPTV innovators Andrew Lambert, General Manager Content Acquisition & Strategic Partnerships, Telstra and Lauren McLaughlin, Director of Content & Interactive Partnerships, FetchTV, will have a look at the innovative ways in which traditional media and telco players are adapting to shifts in content and carriage.

Other highlights of the Spotlight on Australia at MIPCOM include the launch by Tourism Australia of a new broadcasting initiative and the official launch of Australia’s new international co-production guidelines by Screen Australia, the Federal Government screen agency providing support to Australian film, television, documentary and digital media makers. Screen Australia’s presence at MIPCOM is enhanced this year with the attendance of their Executive Director of Strategy and Operations, Fiona Cameron.

Australia will also be celebrating the 20th anniversary of children entertainers’ programme "The Wiggles" and Melbourne’s Visual Entertainment Group’s 21st anniversary at MIPCOM this year.

Over 250 Australian industry professionals are set to attend MIPCOM. This year the Australian delegation includes companies such as 9, 10, 7, SBS, ABC, Foxtel, ACTF, Southern Star Entertainment and Beyond. Key screen agencies such as Film Victoria, ScreenWest and Screen NSW are also in attendance and taking part in the matchmaking sessions.