Avon signs Reese Witherspoon as ambassador


MUMBAI: Avon Products has signed Oscar-winning actress Reese Witherspoon as the company’s first ever global ambassador.


 


In this newly-established role, Witherspoon will serve as the Honorary Chairman of the Avon Foundation, focusing on breast cancer, domestic violence and emergency relief initiatives, and she will be the spokeswoman for Avon‘s beauty brands and sales representatives.


 


As part of this multi-year agreement, Witherspoon will also be involved in product development initiatives, and appear globally in Avon advertising, web sites and in the company’s brochures.


 


“We are thrilled to welcome Reese as our Global Ambassador and believe she will give a strong voice to the company’s commitment to empowering women. As the company for women, Avon wanted to partner with someone who could represent not only our world-famous beauty brand, but also could be a source of inspiration for our more than five million Avon Representatives around the world — and Reese is a perfect fit. She is an accomplished actress, a successful producer and a working mother — and clearly embodies the drive, the commitment and entrepreneurial spirit that is at the heart of the Avon Representative,” said Avon Products, Inc chairman and CEO Andrea Jung.


 


“Our partnership with Reese represents a breakthrough moment for our company — and comes just months after the launch of our successful Hello Tomorrow campaign, which signaled a true evolution for the Avon brand. This is the first time we have had celebrity representation on all three dimensions of our business — our philanthropic initiatives, our brand, and the Avon Representative — and we are incredibly excited to have someone of Reese’s talent and stature add her voice to Avon’s message to help bring it to the world,” said Avon Products, Inc senior vice president and global brand president Geralyn Breig.


 


The Avon Foundation and Witherspoon will partner in raising awareness for the Foundation’s programs in the areas of breast cancer, domestic violence and emergency relief.


 

“I am very excited to be partnering with Avon. Avon is more than an iconic world class beauty leader — it is a company that is known the world over as a crusader for women’s causes. I am truly impressed by how Avon has been able to effect real change in the communities in which it does business, and by how committed the company is to providing economic and personal fulfillment to women all over the world. I feel a great responsibility in my own life to give back to society. Now, as the Honorary Chairman of the Avon Foundation, I am proud to be joining in the great philanthropic work that is already underway,” said Witherspoon.

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