Mumbai: Video search engine blinkx has inked a partnership with The Roland Collection to bring users a library of films on art.
Now available at www.blinkx.com, programs within The Roland Collection contain more than 26 million cinematic images spanning a variety of art ranging from prehistoric times to the architecture of the future, with insights into the work of modern authors.
Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with The Roland Collection.
"With the explosion of the Internet and the evolution of online video and digital art mediums, it’s easy to overlook earlier forms of art, many of which are still very relevant today," said blinkx founder and CEO Suranga Chandratillake. "The Roland Collection bridges these worlds, providing viewers with access to a number of art periods, subjects and mediums. We’re excited to bring this collection of videos to blinkx.com."
"We consider the art film to be a holistic medium for communicating the interconnectedness of art and life," said The Roland Collection founder and curator Anthony Roland. "By leveraging blinkx’s unique video search technology, we’re able to share our philosophy, along with our comprehensive collection of films on art, with a global audience who might not have located these treasures otherwise. In addition, our users have access to blinkx’s incredibly intuitive and dynamic Video Walls, which they can embed into their own art blogs and Web sites."
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.