MUMBAI: Blockbuster Inc has inked a new agreement that continues to provide immediate availability of Warner Bros. titles, with Academy Award-winning The Blind Side available on 23 March, in Blockbuster stores and by-mail.
The digital agreement already in place remains unchanged. On 30 March, Blockbuster will have Sherlock Holmes available for immediate release.
"This new agreement reflects our strategy to be the only multi-channel provider for movies. We are excited to offer our customers the best home entertainment from Warner Bros., such as The Blind Side and Sherlock Holmes, with significantly greater availability in Blockbuster Stores and through Blockbuster By Mail, as well as digitally through Blockbuster On Demand. This agreement reinforces Blockbuster’s position as the most convenient source for new movies, and we are pleased to offer our customers the opportunity to get hot new movies as soon as they are released. This gives Blockbuster a full four week lead before either kiosk or other subscription services can offer any Warner Bros. titles," said Blockbuster Inc. chairman and chief executive officer James W. Keyes.
"Warner Bros. and Blockbuster have enjoyed a cooperative and successful relationship for more than 25 years. The updated agreement will continue to provide Blockbuster customers with access to Warner Bros. titles the same day they are released," said Warner Home Video president Ron Sanders.