Blockbuster inks mobile handset integration deal with Motorola

MUMBAI: Blockbuster Inc. plans to feature the Blockbuster OnDemand movie download service in select Motorola phones, giving Motorola access to the Blockbuster OnDemand service and furthering Blockbuster’s digital strategy by providing its library of premium digital entertainment to mobile devices for the first time.

Through the agreement select Motorola phones will feature an exclusive Blockbuster OnDemand application, providing on-the-go download access to Blockbuster’s digital library of thousands of current Blockbuster OnDemand movies.

"Motorola is a recognized global communications leader and extending the Blockbuster brand and our OnDemand service into their portfolio of innovative new phones is a natural extension of our digital strategy. People are increasingly relying on their mobile phones to stay connected to the things they love the most — including their favorite movies and TV shows. The integration of our Blockbuster OnDemand service into Motorola’s mobile phones will provide access to thousands of movies from the moment someone initiates their service," said Blockbuster senior vice president of digital entertainment Kevin Lewis.

"Mobile video entertainment is exploding, as consumers are demanding the widest selection of content: the movies they love in their living room and on their PC, now also available on their mobile phone, while on the go. Together with Blockbuster we intend to deliver an unparalleled portable movie experience on our next-generation handsets," said Motorola Mobile Devices vice president of software platforms, applications and ecosystem Christy Wyatt.

The agreement will also further Blockbuster’s multi-channel vision of eventually enabling customers to use the company’s Blockbuster OnDemand application with multiple consumer electronics and portable devices, such as PCs, portable media players, Blu-ray Disc players, personal video recorders (PVRs), set-top boxes, mobile phones and Web-connected TVs, to search Blockbuster’s entire catalog of entertainment content and download available titles for rent or purchase, schedule movies for mail delivery through Blockbuster Online, or reserve titles for in-store pick-up at participating Blockbuster stores or at a Blockbuster Express branded vending machine.