Blockbuster & Sonic Solutions team for Internet movie delivery

MUMBAI: Blockbuster Inc. and Sonic Solutions have inked an alliance to give consumers access to a library of premium digital entertainment across an assortment of home and mobile electronic devices. Under the multi-year, preferred-provider agreement, Blockbuster will supply the branded consumer interfaces and Sonic will power content delivery across PC and consumer electronic devices.

The two companies are collaborating with a host of consumer electronic (CE) manufacturers, including Sonic’s existing CinemaNow providers, to expand the ecosystem of interoperable devices offering the Blockbuster service. These devices include PCs, portable media players, Blu-ray Disc players, personal video recorders (PVRs), set-top boxes, mobile phones and Web-connected television sets. Additionally, the two companies will make their digital libraries of mainstream content available under the Blockbuster brand resulting in one of the most expansive VOD (video on demand) and EST (electronic sell-through) offerings in the marketplace.

"We are excited to be partnering with Sonic, the industry’s leading entertainment delivery and technology provider, to make Blockbuster’s digital entertainment service easily and instantly available to consumers through the widest range of devices available in the marketplace. Blockbuster is a ubiquitous entertainment presence in the physical world. Through this alliance with Sonic, we plan to become a ubiquitous presence in the digital world as well. Our goal is to offer consumers the most digital content, the most accessibility, via the most devices, both in- and out of home," said Blockbuster chairman and CEO Jim Keyes.

Sonic’s device ecosystem, powered by its new CinemaNow SDK (software development kit), will help streamline the introduction of Blockbuster’s digital entertainment service into a wide variety of consumer electronic devices, both Mac- and Windows-enabled, via adaptive streaming and progressive download. The devices will be sold through blockbuster retail stores, and other leading retailers.

"With more and more broadband-enabled consumer electronics hitting the market, there is a growing need for a service that gives consumers access to premium entertainment on any device, anytime and anywhere. By pairing Sonic’s digital delivery technology with Blockbuster’s trusted brand and library of content, we enable any CE manufacturer to add an impressive digital movie service to its product offerings and in doing so, create the most flexible digital entertainment service for consumers," said Sonic Solutions president and CEO Dave Habiger.