Mumbai: Brightcove has announced distribution partnerships with Bebo, Meebo, RockYou, Slide and Veoh, giving media companies new opportunities to expand the reach of their online video, while maintaining control over their content and advertising inventory. Now media companies using the Brightcove Internet TV platform can program and syndicate advertising-supported content into social networks, social media applications, and a leading online video destination.
"Our distribution partners represent the fastest-growing segments of the social Web and hold enormous potential for our media customers to grow online audiences and scale their advertising inventory," said Brightcove chairman and chief executive officer Jeremy Allaire. "To date, taking advantage of viral promotion and distribution through online communities has been tricky business for media companies who want to maintain control over the brand experience and advertising sales. Using our Internet TV platform to manage and monetize this distribution answers these dual requirements of reach and control."
Brightcove customers publish some of the most highly sought-after news and entertainment video on the Web. These distribution partnerships announced will make an exciting array of high-quality, premium video content available to be viewed on Bebo channels, shared through viral widgets from RockYou and Slide on Facebook and MySpace, included in instant messaging activities on Meebo, and viewed in full-screen at Veoh’s Internet Television portal.
Top media companies are already planning to tap into these new distribution partnerships:
"Social networks and video portals are becoming the first stop for people who want to talk about art, music, culture, and news," says VBS.tv co-founder and executive producer Eddy Moretti. "We’re excited Brightcove is providing an easy and effective way for us to leverage all our original video content across these communities to create and drive conversations."
"People think about weather constantly as they plan their day so we strive to make our content available on as many platforms as possible — extending our brand to social networks is a logical step for our brand," said The Weather Channel Interactive vice president of business development Cameron Clayton. "Brightcove enables us to easily extend distribution and our advertising reach into new audiences."
The distribution partners announced reach a combined audience of more than 300 million monthly viewers.