MUMBAI: Bruce Willis, who returns as John McClane in Live Free or Die Hard, is teaming with ESPN to offer movie and sports fans the chance to participate in “The ‘Live Free or Die Hard’ Sports Fan Challenge.”
The promotion features exclusive SportsCenter programming with Willis and a chance to win the challenge contest online.
This first-of-its-kind movie promotion will culminate in a special Live Free or Die Hard edition of SportsCenter on 26 June 2007. Commercial breaks will be replaced by interstitial vignettes featuring Willis, the Philadelphia Eagles’ Donovan McNabb and ESPN’s Mike and Mike. There will also be exclusive sneak peaks of Live Free or Die Hard, which Twentieth Century Fox releases on 27 June 2007.
Willis will also be seen in hilarious co-branded TV spots alongside the San Diego Chargers’ Antonio Gates, announcing “The ‘Live Free or Die Hard’ Sports Fan Challenge” and inviting viewers to log on to ESPN.com to enter the contest. Participants can register to win a private screening of the film for friends and family; a trip to a live taping of SportsCenter; and weekly prizes include DVD Box sets of the Die Hard Collection.