California Academy of Sciences Goes 3D with Dolby 3D Digital Cinema

Mumbai: Dolby 3D Digital Cinema system has been installed at the new California Academy of Sciences, a combination aquarium, planetarium, natural history museum, and scientific research institution located in San Francisco’s Golden Gate Park.

The new building of the California academy of sciences, by architect Renzo Piano, features the world’s deepest living coral reef exhibit, a four-story indoor rainforest, and a living roof equal in size to two football fields , seeded with native plants. The new facility which is the most environmentally-friendly museum received a LEED (Leadership in Energy and Environmental Design) Green Building Rating System Platinum rating from the US Green Building Council.

The California academy of sciences and the veteran media and technology consultants at Visual Acuity chose the Dolby 3D system for the new Hearst Forum’s 3D theater. The theater is currently screening Bugs! an educational 3D movie.

"High-quality 3D digital cinema experiences have moved beyond the movie exhibitor to broader, experiential venues like the California Academy of Sciences. This is a testament to the quality of the Dolby 3D solution. We are proud to be working with the California Academy of Sciences and Visual Acuity who sought delivery of a premium experience while doing their part to be environmentally savvy," said Dolby Laboratories senior director of Cinema Marketing Page Haun.

"Selecting an environmentally-friendly 3D system was one of our goals. The Dolby 3D Digital Cinema system appealed to us because it employs reusable glasses. In addition, the use of a washer modified from 220V to 480V enables the Academy to consume less power, helping us to meet our green requirements. That’s an added benefit to a system that also offers the most impressive 3D image quality I’ve experienced. We wanted to use the latest technology to bring science closer to our audiences, to immerse them in our content, and to inspire them to protect the natural world," said  Morrison Planetarium and Science Visualization Academy Director Ryan Wyatt.

"We work with 3D technology in projects all over the world, and have been very impressed with the Dolby 3D Digital Cinema system," said Visual Acuity founder and managing director Blair Parkin . "The visuals are outstanding and the system’s flexibility fits the Academy’s specific needs from both an operational and environmental standpoint. Beyond the environmental advantages, Dolby’s 3D system is extremely simple to operate with automation features that activate the show with the push of a button."