MUMBAI: Outblaze, an online service platform providing white label email, collaboration, security and social media services, has entered into a strategic partnership with Turner Entertainment Holdings Asia Pacific (Turner).
The joint venture, Turnout Ventures Limited (TurnOut), will leverage the web expertise of Outblaze to launch highly interactive community networks customized around Cartoon Network’s (www.cartoonnetwork.com) extensive library of established brands and characters.
Outblaze will enhance Cartoon Network’s portals in
“The continued growth of broadband, mobile phones and other digital technologies has dramatically changed the way in which people access and consume content. With the proven track record of Outblaze in creating successful web businesses, Turner is well-positioned to break through the digital clutter, and offer our diverse content in a branded environment familiar to our audience,” said Turner International Asia Pacific vice president, business development YewMing Lau. “Digital distribution is the future and, as an entertainment super brand, Cartoon Network’s strong presence in the social networking space is necessary to keep our audience engaged.”
In addition to the community sites, other plans include the development of online businesses in the region (including
“Our suite of hosted services allows media companies to improve their social media offering to their target audiences,” said Outblaze CEO and Founder Yat Siu. “Turner is a world leader in children’s programming and media content and we are very excited to be working alongside them in their drive to stay one step ahead of the consumers of tomorrow.”